Building Material Industry Driving Revenue Growth

A regional building materials retailer partnered with Strativera to unlock new revenue opportunities, improve contractor engagement, and modernize internal systems through a digital transformation and revenue growth strategy.

The Challenge

The retailer faced stagnant growth due to reliance on traditional sales channels and lack of digital infrastructure to meet modern expectations. The business needed to diversify revenue streams, improve contractor/trade partner engagement, and optimize internal workflows. Without change, the company risked losing competitive ground to more digitally advanced rivals.

Key Issues:

• Limited digital revenue channels
• Weak contractor engagement and loyalty
• Manual, inefficient CRM and pipeline tracking
• Reliance on local sales footprint

Strativera’s Approach

Strativera was engaged to lead a holistic revenue growth and digital transformation initiative in the building material industry. The focus was on unlocking new revenue streams, improving customer retention, and modernizing sales processes for long-term scalability.

Key Initiatives:

  • Launched new eCommerce platform with BOPIS (Buy-Online-Pickup-In-Store) capabilities for trade and retail consumers
  • Designed and implemented ABM and loyalty programs to drive contractor engagement and retention
  • Optimized CRM system and sales workflows to improve visibility and align activities with revenue goals
  • Secured national retail partnerships to expand market access and distribution reach

Before vs. After Impact

Challenge Before Strativera

  • Limited digital revenue channels
  • Weak contractor engagement and loyalty
  • Manual, inefficient CRM and pipeline tracking
  • Reliance on local sales footprint

Outcome After Strativera

  • Established scalable eCommerce with BOPIS
  • Structured ABM and loyalty programs driving retention
  • Optimized CRM workflows and structured ABM programs
  • Expanded reach through national partnerships

Results

Client Feedback

Strativera delivered the strategy, structure, and execution we needed to unlock growth for our building material industry brand. Their guidance transformed how we engage our customers, drive revenue, and scale our business through digital channels.”

Why This Matters

This engagement highlights how Strativera delivers meaningful impact for building material industry and home improvement businesses by aligning revenue strategy with digital transformation and operational optimization. By strengthening customer engagement, modernizing infrastructure, and expanding channel reach, Strativera positioned the client for sustainable, profitable growth.

Want results like these for your business?

Book a free strategy call to see how Strativera can help you operationalize strategy and scale with purpose in the building material industry.