Strativera’s multi-channel marketing services are designed for B2B organizations that need more than vanity metrics—they need results. We help companies build and run scalable, data-driven campaigns that drive engagement, generate qualified leads, and support revenue outcomes.
Our execution includes:
Whether you’re looking to test new channels, improve campaign velocity, or unify disconnected systems, Strativera delivers cross-functional execution designed for scale.
If this list sounds familiar, you’re who this was built for — and the discovery call will feel like talking to someone who’s already inside your funnel.
Third-party-published results are deep-linked to their source; everything else we state plainly, without invented numbers.
At Strativera, our campaign services follow a proven four-phase execution model that integrates strategy, delivery, and performance management. We combine decades of marketing expertise with structured processes to drive measurable results across every stage of your funnel. Whether you’re activating a new offer, scaling a proven campaign, or pivoting channels, our approach ensures your marketing efforts are aligned, data-driven, and built for growth.
We begin by assessing your current marketing ecosystem—including CRM engagement, channel performance, campaign history, and conversion health. This phase involves a full-funnel audit across paid, email, inbound, and social, revealing where leads drop off, which channels are over- or under-performing, and what’s needed to drive more efficient growth. We analyze segmentation models, campaign logic, attribution data, and offer resonance to identify immediate and long-term optimization opportunities.
We then architect a tailored multi-channel campaign plan aligned to your revenue goals and market strategy. This includes developing audience and persona targeting, messaging hierarchies, paid media plans, email and CRM cadences, and asset development roadmaps. We prioritize the right channels for your offer—whether it’s inbound content marketing, b2b social media marketing, email funnel marketing, or paid search advertising—and ensure all touchpoints ladder up to a cohesive campaign system.
Execution is where momentum builds. We launch campaigns across every activated channel—coordinating asset production, tracking infrastructure, segmentation execution, and live optimization. From paid marketing strategy to CRM workflows and retargeting sequences, we manage each element with agility and precision. Our team integrates directly with your internal marketing and sales resources (or acts as an extension of them) to ensure velocity, quality, and alignment.
After launch, we don’t stop—we scale. This phase focuses on ongoing campaign performance analysis, creative testing, conversion rate optimization audits, and ROI analysis. Using real-time data and iterative testing, we refine messaging, offers, cadence, and channel mix to drive compounding results. Whether it’s maximizing ROAS, increasing lead velocity, or improving funnel conversion efficiency, our approach turns performance insights into action.
Verified reviews from executives, founders, and growth teams.
“…reduced the client’s cost per sale by $30, resulting in $5 million in annualized savings.”
“What stood out most was Strativera’s ability to combine executive-level strategic thinking with hands-on execution… Their understanding of revenue operations, performance marketing, and financial impact was notably deeper than most consulting partners, which allowed them to operate as true partners rather than order-takers.
“…a 30% lift in marketing-driven revenue and a more than 20% reduction in customer acquisition cost.”
“I would confidently recommend Strativera to any business looking for thoughtful, effective, and results-driven strategic support.”
Their team invested the time to thoroughly understand our business goals, market environment, and internal challenges before offering any recommendations… What stood out most was their ability to simplify complex strategic issues and translate them into practical, actionable steps that we could immediately implement.
“Many consultancies excel in planning but fall short in implementation; Strativera delivered both.”
I was most impressed by Strativera’s balance of strategic vision and hands-on execution. Many consultancies excel in planning but fall short in implementation; Strativera delivered both. They provided clear, actionable strategies and helped us operationalize them effectively, ensuring real, measurable outcomes.
“…reduced the client’s cost per sale by $30, resulting in $5 million in annualized savings.”
“What stood out most was Strativera’s ability to combine executive-level strategic thinking with hands-on execution… Their understanding of revenue operations, performance marketing, and financial impact was notably deeper than most consulting partners, which allowed them to operate as true partners rather than order-takers.
“…a 30% lift in marketing-driven revenue and a more than 20% reduction in customer acquisition cost.”
They combined strategic vision with hands-on execution. Unlike most agencies, Strativera actually drives results and helps you operationalize them. Their performance mindset and ability to flex between marketing strategy execution, and analytics is unmatched.
“I would confidently recommend Strativera to any business looking for thoughtful, effective, and results-driven strategic support.”
Their team invested the time to thoroughly understand our business goals, market environment, and internal challenges before offering any recommendations… What stood out most was their ability to simplify complex strategic issues and translate them into practical, actionable steps that we could immediately implement.
“Many consultancies excel in planning but fall short in implementation; Strativera delivered both.”
I was most impressed by Strativera’s balance of strategic vision and hands-on execution. Many consultancies excel in planning but fall short in implementation; Strativera delivered both. They provided clear, actionable strategies and helped us operationalize them effectively, ensuring real, measurable outcomes.
Multi-channel marketing means reaching out to potential customers on different platforms. These platforms include email, paid ads, social media, content, and CRM. The goal is to create a smooth and engaging experience for buyers. For B2B businesses, this helps maintain consistent visibility. It also encourages engagement at each step of a complicated buying process. This process involves many stakeholders. A strong multi-channel strategy boosts conversion rates. It builds brand trust and makes sure no opportunity is missed due to mixed messages.
Email funnel marketing provides a structured pathway to nurture leads from awareness to conversion. In a multi-channel strategy, email funnels support messages from other sources. These sources include paid ads and social posts. They also provide personalized content based on how users engage. When combined with CRM and behavioral data, email campaigns become very targeted. This increases engagement, attracts interested customers, and helps make sales smoother.
CRM marketing supports multi-channel execution by centralizing customer intelligence and enabling triggered workflows. Examples include:
These examples ensure campaigns are dynamic, responsive, and aligned to real buyer behavior.
A paid marketing strategy helps increase reach, capture demand, and confirm messaging for different audiences and channels. Paid media helps boost both organic and owned efforts. This includes paid search for high-intent traffic and paid social for targeted awareness. When orchestrated with CRM, email, and content strategies, paid campaigns generate more consistent funnel activity and higher marketing efficiency.
While both involve using multiple channels to reach prospects, the key difference is integration. Multi-channel marketing means using different platforms simultaneously, but not always in coordination. Cross-channel marketing connects different platforms. It shares data, timing, and messaging. This way, each touchpoint builds on the last. Cross-channel marketing ensures a seamless buyer experience and drives better performance from each channel.
Paid search advertising is important for bringing in qualified traffic. This is especially true for users in the middle to late stages who are looking for solutions. It works well in B2B because it matches intent-based searches. This lets messaging reach prospects when they know their problems and are ready to look at options. When tied to landing pages and CRM workflows, paid search becomes a high-efficiency lever in demand generation.
Inbound content marketing attracts, educates, and converts prospects through value-driven resources. In a multi-channel setup, content connects everything. It fuels email sequences, makes ads more relevant, and improves SEO visibility. When mapped across buyer stages and segments, inbound content drives organic growth while reinforcing your brand’s authority and trustworthiness.
Social media marketing supports brand visibility, thought leadership, and retargeting efforts across the B2B buyer journey. It’s used to echo campaign themes, engage decision-makers, and provide social proof. When combined with CRM and paid platforms, social media becomes a performance channel. It helps guide prospects to the next step or deeper engagement with the brand.
A conversion rate optimization (CRO) audit finds problems in your campaign journeys. This helps make sure that expensive traffic turns into leads or sales. It uncovers UX issues, CTA misalignment, offer gaps, and landing page inefficiencies. CRO is essential to make sure each channel investment—whether paid or organic—delivers its full potential in terms of ROI and pipeline contribution.
Strativera’s marketing automation approach includes audience segmentation, behavioral triggers, cross-channel orchestration, and performance measurement. Automation ensures that every lead is nurtured with relevant messaging at the right time, across the most effective channel. Automation connects lead scoring and triggered outreach. It brings together paid, owned, and earned tactics into one strong campaign engine.
A senior operator reviews your site, funnel, and tracking, and sends back a plain-English read on where pipeline is leaking — no meeting required.
What You’ll Get
Book a 30-minute discovery call with a senior operator. We’ll pressure-test how you generate pipeline today and tell you plainly what we’d change — and whether we’re the right fit.
“Their attention to detail and commitment to delivering high-quality results were evident in every phase of the project.
· Member of the Board of Directors, Hubstaff
