Healthcare SaaS
Lead Generation & Sales Efficiency

A healthcare SaaS provider specializing in patient engagement solutions partnered with Strativera to optimize lead generation, improve marketing and sales alignment, and accelerate pipeline conversion to support aggressive growth targets.

The Challenge

Despite significant investment in demand generation, the healthcare SaaS client struggled with inefficiencies in lead capture, qualification, and conversion. Inconsistent use of marketing automation and poor sales/marketing workflow alignment slowed response times and limited conversion rates from MQLs to closed-won deals.

Key Issues:

• Underutilized HubSpot platform limiting automation and reporting
• Slow lead response times
• Inconsistent lead flow and poor MQL quality
• Poor visibility into MQL → SQL conversion performance
• Lack of precision in targeting prospects

Strativera’s Approach

Strativera partnered with the client to accelerate lead generation, optimize marketing operations, and strengthen sales enablement through HubSpot optimization and ABM strategies. The engagement focused on driving high-quality MQLs through digital channels while improving the lead management infrastructure to convert those leads more efficiently.

Key Initiatives:

Launched targeted digital marketing campaigns (paid media + SEO) to drive high-quality MQLs
Optimized HubSpot platform for streamlined lead capture, scoring, routing, and reporting
Built sales enablement assets (email templates, sequences, automation) to accelerate speed-to-lead
Improved lead qualification processes to ensure clean handoffs and higher MQL → SQL conversion
Leveraged CRM insights to build ABM programs targeting look-alike audiences for efficiency

Before vs. After Impact

Challenge Before Strativera

Underutilized HubSpot platform
Slow lead response times
Inconsistent lead flow and MQL quality
Poor MQL → SQL conversion visibility
Lack of precision in targeting prospects

Outcome After Strativera

Optimized automation, lead scoring, and routing for efficiency
Sales enablement tools for the healthcare SaaS accelerated speed-to-lead and engagement workflows
Targeted digital campaigns driving predictable, high-quality MQL volume
Enhanced reporting clarified conversion metrics and optimization areas
ABM strategies leveraging customer stratification for look-alike targeting

Results

Increased inbound MQL volume through targeted digital demand generation
Reduced lead response times through automation and templated workflows
Improved MQL → SQL conversion rates via better scoring and routing
Enhanced visibility into lead lifecycle for ongoing optimization
Enabled ABM strategies leveraging CRM insights to expand reach and efficiency

Client Feedback

“Strativera helped us unlock more value from both our marketing efforts and our internal systems. Their work strengthened our lead pipeline, improved how our sales team operates, and gave us the insights we needed to target new opportunities more effectively.”

Why This Matters

This engagement demonstrates Strativera’s ability to help healthcare technology and SaaS providers drive growth by aligning lead generation, marketing operations, and sales enablement. By optimizing digital demand strategies, automation platforms, and targeting methodologies, Strativera delivered measurable impact on pipeline performance and overall revenue outcomes.

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Healthcare SaaS Lead Generation & Sales Efficiency