National Franchise Network Driving Lead Generation & Digital Modernization

A national restoration services franchise network partnered with Strativera to modernize digital operations, unify demand generation, and build scalable revenue enablement programs across 1,700+ franchisee locations.

The Challenge

The franchise network faced limitations in its digital infrastructure, hindering its ability to effectively generate leads, align marketing with revenue goals, and scale programs efficiently. Inconsistent adoption of digital best practices across 1,700+ locations led to fragmented performance, inefficient operations, and diminished lead flow.

Key Issues:

• Fragmented marketing approach across franchisees
• Poor lead tracking and attribution
• Inconsistent adoption of digital best practices by franchisees
• Limited visibility into ROI at the network level

Strativera’s Approach

Strativera engaged to establish a scalable foundation for revenue enablement across the network. The focus was on modernizing digital operations, improving lead generation, enhancing efficiency, and aligning marketing and sales functions for measurable outcomes.

Key Initiatives:

Launched centralized performance marketing platform across 1,700+ franchisees to unify demand generation and routing
Overhauled SEO and paid media strategies to regain visibility and drive inbound demand
Developed frameworks and training programs for consistent franchisee adoption of digital best practices
Established reporting infrastructure for transparency into lead performance and ROI across network
Enhanced workflows to streamline marketing-to-sales handoffs at local level

Before vs. After Impact

Before Strativera Engagement

Fragmented marketing approach
Poor lead tracking and attribution
Inconsistent franchisee adoption of best practices
Limited visibility into ROI

After Engagement

Unified, centralized lead generation platform
Full-funnel reporting and transparency
Training and frameworks driving alignment
Clear metrics supporting revenue goals

Results

+63% increase in lead volume across the franchise network via optimized marketing programs
+22% increase in organic traffic through SEO and content improvements
Established scalable digital operations positioned for future growth
Improved franchisee engagement and participation through enablement programs
Enhanced operational efficiency via centralized lead management workflows

Client Feedback

“Strativera helped us modernize our marketing and lead generation processes across the entire franchise network. Their work drove measurable lead growth, brought structure to our digital efforts, and positioned us to scale more efficiently moving forward.”

Why This Matters

This engagement demonstrates Strativera’s ability to drive measurable growth for national franchise organizations by aligning marketing, technology, and operational best practices. Through structured processes, strategic modernization, and cross-functional alignment, Strativera positioned the client for scalable, sustainable outcomes.

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