Connect Systems, Clarify Data, and Scale Revenue with Operational Precision
Strativera’s RevOps consulting services bring structure and strategy to your revenue operations engine. We partner with growth-stage and enterprise businesses to optimize the systems, data, and workflows that support every stage of the lead lifecycle. From fragmented CRMs to underperforming marketing tech stacks, we diagnose root issues and design scalable, tech-enabled solutions that unify revenue teams and accelerate results.
We don’t just advise—we embed. Our team works alongside yours to implement RevOps best practices, deploy system enhancements, and improve the accuracy and usability of every customer and revenue data point. Whether you’re building a RevOps foundation or optimizing an existing structure, we ensure your infrastructure drives clarity, conversion, and confidence.
Strativera’s RevOps consulting services bring structure and strategy to your revenue operations engine. We partner with growth-stage and enterprise businesses to optimize the systems, data, and workflows that support every stage of the lead lifecycle. From fragmented CRMs to underperforming marketing tech stacks, we diagnose root issues and design scalable, tech-enabled solutions that unify revenue teams and accelerate results.
We don’t just advise—we embed. Our team works alongside yours to implement RevOps best practices, deploy system enhancements, and improve the accuracy and usability of every customer and revenue data point. Whether you’re building a RevOps foundation or optimizing an existing structure, we ensure your infrastructure drives clarity, conversion, and confidence.
Verified client reviews collected on Clutch — executives, founders, and growth teams share their experience working with Strativera.
Map and define lead lifecycle stages across marketing, sales, and customer success
Establish lifecycle progression logic and lead status taxonomies
Align conversion points to create a unified system of record
Improve tracking, routing, and measurement for every lead
Audit current marketing and sales tech stacks for gaps and redundancies
Streamline integrations across CRM, automation, and attribution platforms
Eliminate tool overlap and reduce tech debt
Improve overall system performance and ROI
Standardize field structures and naming conventions
Eliminate duplicate records and create data validation rules
Build governance frameworks for data access and accountability
Train teams on CRM hygiene and long-term governance practices
Perform full-funnel data integrity checks and accuracy audits
Identify gaps in enrichment, deduplication, and tracking workflows
Design solutions that improve reporting confidence and cross-system reliability
Implement tools and processes to safeguard long-term data quality
Strativera applies a proven four-phase RevOps execution model that ensures every system, tool, and process contributes to revenue clarity and growth. We work across teams and platforms to design infrastructure that connects your strategy to outcomes—and eliminates friction at every lifecycle stage.
Our clients are our partners. Together, we create clarity, drive momentum, and deliver measurable growth.
RevOps (Revenue Operations) consulting is the practice of aligning marketing, sales, and customer success operations under a unified strategy, system, and data infrastructure. When it comes to lead lifecycle management, RevOps consulting makes sure each stage of the buyer journey is clear. This includes lead acquisition, conversion, and renewal. Each stage is measurable and actionable. It eliminates gaps between teams by streamlining lifecycle definitions, automating handoffs, and improving data flow. This results in faster lead progression, better conversion visibility, and higher revenue efficiency.
Strativera uses a systems-based approach to RevOps. We audit your entire tech ecosystem. We find redundancies and align your tools with real business workflows. We know a lot about marketing and sales platforms. This helps us connect systems better. It improves automation, lowers tech debt, and gives full visibility across functions. We don’t just recommend tools—we ensure your tech is working for you. We help organizations keep clean, reliable, and audit-ready data. This data supports smarter decisions by adding governance practices and integrity checks into workflows.
CRM governance defines the rules, standards, and accountability around how data is entered, structured, and maintained in your CRM. Without governance, teams often create inconsistent fields, incomplete records, and misaligned statuses—which leads to inaccurate reporting and pipeline mismanagement. With good CRM governance, each stage of the lead lifecycle is clearly defined, consistently used, and easy to measure. This improves sales forecasting, lead routing, and marketing attribution, enabling teams to operate from a single source of truth.
Data integrity solutions are systems, automations, and protocols that ensure your data is complete, accurate, and reliable across platforms. These may include deduplication logic, enrichment tools, field validation rules, and automated syncing between platforms. Within RevOps consulting, these solutions form the foundation of reliable reporting and revenue visibility. Strativera deploys tailored data integrity audits and solutions to help businesses identify pipeline leaks, eliminate reporting discrepancies, and scale confidently with trustworthy performance data
With RevOps consulting, companies can get rid of unused tools, fix data silos, and adjust their tech stack. This helps them align better with their market goals. Strativera evaluates the existing stack’s performance against revenue outcomes, identifies unnecessary overlap, and recommends streamlined, integrated solutions. This not only cuts costs but also improves speed, visibility, and automation in marketing. This lets your team focus more on executing and less on managing tools.
By aligning systems to actual workflows, RevOps consulting transforms a disjointed toolset into a synchronized engine that powers growth. This includes optimizing integrations, building real-time reporting layers, and ensuring tools are being used to their full potential. Strativera helps unlock automation opportunities, improve campaign targeting, and centralize performance visibility—ensuring your tech stack is a competitive advantage, not a bottleneck.
Misalignment between sales and marketing tech stacks often leads to fractured data, broken handoffs, and missed revenue opportunities. RevOps consulting helps close this gap. It creates shared definitions, such as MQLs, SQLs, and lead stages. It also sets up two-way syncs between platforms. Finally, it adds feedback loops in both functions. Strativera connects your CRM, marketing automation, and attribution systems. This creates a unified customer journey. Marketing generates leads that sales can close. Both teams are responsible for revenue outcomes.
