Trade Show Marketing Services
Why Most Trade Show Spend Evaporates
- Big booth spend, no attributable pipeline
- Leads scanned, never worked
- No pre-show demand, so traffic is luck
- Follow-up starting two weeks too late
We treat the show as a campaign with a before, during, and after: booked meetings before doors open, capture systems on the floor, sequenced follow-up starting the same night.
See where your growth system leaks:
What Our Trade Show Marketing Includes
- Pre-show outreach and meeting booking
- Landing pages and registration
- Booth capture and lead routing
- Same-week follow-up sequences
- Event ROI reporting
- Display and collateral coordination through Studio5 Promotions
Proof: We Run Events, Not Just Event Ads
We market the systems we run ourselves, from franchise networks to our own event operation.
National Franchise Network
Demand generation rebuilt end to end across a franchise system.
How an Engagement Works
Clear steps, senior owners, no surprises.
30 min with a senior operator; plain-spoken fit assessment
Funnel/CRM/attribution mapped; prioritized roadmap “yours to keep either way”
Highest-impact systems first: campaigns, site, CRM, reporting
Run the system; report in pipeline and revenue terms
How We Price Event Programs
Pricing follows the event footprint: single-show sprints or season-long programs. Tell us the show and the goal and we will scope it in one call.
Frequently Asked Questions
What is trade show marketing?
Trade show marketing is the full campaign around an event: pre-show outreach that books meetings, on-site capture that gets every conversation into your CRM, and post-show sequences that convert interest into pipeline. The booth is the venue; the campaign is what pays for it.
How do you measure trade show ROI?
Track cost per qualified conversation, meetings booked, pipeline created, and closed revenue attributed to the event window. We wire badge scans and booth conversations into your CRM so the show appears in revenue reporting like any other channel.
When should trade show marketing start?
Six to eight weeks out. Pre-show outreach and booked meetings drive most event ROI, and they cannot be compressed into show week.