Free RevOps Tool
Headline Analyzer
A transparent 100-point rubric: length, power words, emotional pull, clarity, and specificity, with every threshold published below the tool. No AI, no login, and nothing you type is stored or sent anywhere.
What an Acquisition Really Costs
Two ways in, one number out: the price of the action that actually makes you money.
1. Your headline
54 characters (40 to 60 is the search-friendly zone)
Scoring is a transparent heuristic and runs entirely in your browser. Nothing you type is stored or sent anywhere. The full rubric is published below the tool.
Headline score
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- Length (of 25)
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- Power words (of 25)
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- Emotional pull (of 20)
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- Clarity balance (of 15)
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- Specificity (of 15)
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- Total
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How This Calculator Works
This analyzer is a heuristic, and it says so. It scores the mechanical properties of a headline that correlate with clicks: whether it fits in a search result without truncating (40 to 60 characters), whether it contains a concrete verb or power word, whether there is any emotional stake, whether a human could say it out loud (clarity, the check that catches keyword strings), and whether it commits to a number. Each check is deterministic, the thresholds are published in the rubric below, and the same headline always gets the same score. That is the point: the number-one ranking analyzer scores against a decades-old word list behind a login. This one shows its work and asks for nothing.
Be honest about what a rubric cannot measure. It does not know whether your claim is true, whether the tone fits your brand, or what your audience already knows: a 90-point headline on a false promise is a well-optimized mistake. Score the mechanics here, then apply the judgment only you have. And because the headline’s whole job is the click, pair this with the CTR calculator to see what a better click-through rate is worth on the impressions you already earn.
The rubric, in full
| What | The math |
|---|---|
| Length (25 pts) | 40–60 chars: 25 · 30–70: 15 · 15–85: 8 · else: 3 |
| Power words (25 pts) | 1 match: 15 · 2: 20 · 3+: 25 (published word list: cut, proven, avoid, master…) |
| Emotional pull (20 pts) | neutral: 4 · 1 match: 10 · 2: 15 · 3+: 20 |
| Clarity balance (15 pts) | 4+ words with connecting words, not all caps: 15 · keyword strings or shouting: 5 |
| Specificity (15 pts) | contains a number, %, or $: 15 · none: 5 |
Keep the Math Going
The rest of the free RevOps toolkit, and the team that runs this math for clients.
The headline earns the click. See what a better CTR is worth.
Content is an investment. Hold it to the same math.
Content built to earn the click and convert after it.
Frequently Asked Questions
What makes a good headline?
A specific promise a reader can evaluate: who it is for, what they get, and a concrete number or timeframe that makes it checkable. “How to Cut Customer Acquisition Cost by 30% in 90 Days” scores well because it commits: a verb, a number, a deadline, all inside the 60 characters a search result displays.
How is the headline score calculated?
Five deterministic checks totaling 100 points: length (25), power words (25), emotional pull (20), clarity (15), and specificity (15), with every threshold published on this page. Scoring is heuristic and runs entirely in your browser; the same headline always gets the same score, and nothing you type is stored or sent anywhere.
What can a headline analyzer not measure?
Truth, brand fit, and audience knowledge. A rubric cannot know whether the claim is real, whether the tone matches your company, or whether your readers have seen the same promise ten times this week. Use the score for mechanics and keep the judgment human.
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