Free RevOps Tool
ROI Calculator
The number everyone quotes and half the room computes differently. Three modes in one tool: simple ROI, annualized ROI that respects time, and marketing ROI that respects margin.
Run the Return, Three Ways
Results update as you type. Everything runs in your browser and nothing you enter is stored or sent anywhere.
1. Your investment
Enter an investment above zero.
Revenue is not return. Margin converts it: a 4x ROAS at a 25% margin is a 0% ROI.
Your ROI
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- Net gain
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- ROI
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- Return multiple
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- Total ROI
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- Holding period
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- Annualized ROI
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- Margin-adjusted profit
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- Marketing ROI
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- Break-even revenue
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Verdict bands are Strativera rule-of-thumb thresholds, not published benchmarks: losing below 0%, positive to 50%, strong above 50%.
A return this thin usually has a fixable leak.
Get a free growth auditStrong return. Now pressure-test the channel behind it.
Run your ad economicsHow This Calculator Works
Return on investment is one division: what came back, minus what went in, divided by what went in. Put in $10,000 and get back $14,000 and your ROI is 40%, your net gain is $4,000, and your money multiplied 1.40x. The formula is symmetric and unforgiving: get back nothing and the ROI is exactly -100%, because the formula measures your money, not your intentions.
Basic ROI has a blind spot: time. A 40% return is a triumph in one year and mediocre spread across a decade. Annualized ROI fixes that by asking what constant yearly rate would compound to the same result: 40% over 3 years works out to 11.87% per year. Same investment, same ending value, and a very different sentence to say out loud. Whenever you compare returns across different holding periods, annualize first or you are comparing apples to timelines.
Marketing ROI is where most dashboards flatter themselves. Revenue is not return: it costs money to deliver what you sold, and gross margin is the exchange rate. $14,000 of campaign revenue at a 50% margin is $7,000 of gross profit against $10,000 of spend, a -30% ROI on a campaign that “made” $14,000. Push revenue to $40,000 and the same margin math delivers a genuine 100%. It is the same lesson the ROAS calculator teaches from the ad side: a 4x ROAS at a 25% margin is exactly 0% ROI. For channel-level planning, the SEO ROI calculator and the PPC budget calculator run this margin-honest math with the funnel attached.
Know what ROI cannot tell you. The basic form ignores time, every form ignores risk, and none of them count the opportunity cost of the thing you did not fund instead. ROI is a scoreboard, not a strategy: read it next to payback period and the alternative uses of the same dollars.
The formula
| What | The math |
|---|---|
| Basic ROI | (returned − invested) ÷ invested × 100 |
| Net gain | returned − invested |
| Return multiple | returned ÷ invested |
| Annualized ROI | ((returned ÷ invested)1/years − 1) × 100 |
| Marketing ROI | ((revenue × gross margin) − spend) ÷ spend × 100 |
| Break-even revenue | spend ÷ gross margin |
Keep the Math Going
The rest of the free RevOps toolkit, and the team that runs this math for clients.
The same margin honesty, applied to ad spend with break-even and target lines.
A 12-month forecast with a disclosed ramp instead of flat-return fantasy.
Work backwards from a revenue goal to the ad budget it takes.
Frequently Asked Questions
How do you calculate ROI?
Subtract what you invested from what came back, then divide by what you invested. $10,000 in and $14,000 back is (14,000 – 10,000) / 10,000 = 40%. Multiply by 100 for the percentage, and use the ending value, not the profit, as the “returned” figure.
What is a good ROI?
It depends on the risk, the timeframe, and what else the money could have done. That is why this calculator labels its bands as rules of thumb rather than benchmarks: below 0% is losing money by definition, and the further above your next-best alternative you land, the better. For marketing spend specifically, judge ROI after margin, not on revenue.
What is annualized ROI and why does it matter?
Annualized ROI converts a total return into the constant yearly rate that would compound to the same result: ((ending / starting) ^ (1 / years)) – 1. A 40% return over 3 years annualizes to 11.87% per year. Without annualizing, a slow large return can look better than a fast moderate one that is actually the stronger result.
Why does marketing ROI use gross margin?
Because campaigns generate revenue, and revenue costs money to deliver. Gross margin converts revenue into the profit that can actually repay the spend: $14,000 of revenue at a 50% margin repays at most $7,000. Skipping the margin step is how a money-losing campaign gets a positive number on a dashboard.
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