RAICOM: 30% Lift in Marketing-Driven Revenue and 20%+ Lower CAC
Client-reported as sustained, not a single-period result
This engagement is documented in a verified client review on Clutch. Ryan Bailis, Founder and CEO, RAICOM rated Strativera 5.0 for quality, schedule, cost, and willingness to refer.
What challenge did RAICOM face?
RAICOM needed outside strategic and tactical support to scale performance marketing across multiple direct-to-consumer product categories. The internal team was capable; the constraint was capacity and specialized depth, not competence. The verified Clutch review lists three explicit objectives: improve paid media efficiency across Google and Meta, increase revenue, and reduce customer acquisition cost through better budget allocation. RAICOM needed a partner that could operate at the strategy level and inside the ad accounts at the same time.
How did Strativera approach it?
Strativera drove results and helped RAICOM operationalize them, flexing between strategy, execution, and analytics. That is the distinction the client drew in the review, and it is the positioning claim this engagement substantiates. The work ran through five workstreams the client listed:
Google Ads and Meta campaign restructures, rebuilding the paid acquisition approach end to end.
Rigorous testing frameworks, so wins were repeatable rather than anecdotal.
New performance tracking and forecasting models, giving budget decisions a forward view instead of a rear-view report.
Cross-functional collaboration with RAICOM’s internal teams on messaging alignment.
CRO insights and budget planning, connecting on-site conversion to media allocation.
The restructures produced the lift; the tracking and forecasting models are why the efficiency held instead of decaying after the first optimization pass.
What results did RAICOM achieve?
RAICOM saw over a 30% lift in marketing-driven revenue and a sustained reduction in customer acquisition cost of more than 20%, both reported by the client in the verified Clutch review, which also notes improved budget allocation clarity and measurable ROI. The word sustained is the important qualifier: the CAC reduction is described as holding over time, not as a single good month. The review does not disclose absolute revenue or spend figures, so both percentages are published without dollar denominators rather than estimated ones.
| Metric | Change | Qualifier | Source |
|---|---|---|---|
| Marketing-driven revenue | +30% or more | Since partnership began | Verified Clutch review |
| Customer acquisition cost | Reduced more than 20% | Described as sustained | Verified Clutch review |
| Budget allocation | Improved clarity and measurable ROI | Qualitative | Verified Clutch review |
What did RAICOM say about working with Strativera?
Ryan Bailis, Founder and CEO, RAICOM, from the verified Clutch review
What would have made this engagement better?
RAICOM identified no material gaps in the engagement. The review’s improvement answer notes an intent to expand the scope of the partnership as the company grows, which reads as a scope-expansion plan rather than a criticism, and that is how Strativera treats it.
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