Countertop Fabricator: Cost Per Lead From North of $500 to $50
Client-reported as the lowest in thirty years of business
Client-reported
Client-reported versus prior year
This engagement is documented in a verified client review on Clutch. Ed Cassidy, Owner, countertop fabrication company (company name withheld at the client’s request) rated Strativera 5.0 for quality, schedule, cost, and willingness to refer.
What challenge did this countertop fabricator face?
The fabricator came in with two objectives, per the verified Clutch review: grow the business through digital marketing, and expand the geographic footprint with additional locations. The economic problem underneath both was stark. The company had operated for thirty years without ever bringing cost per lead below $500, and at that price every new location inherits an acquisition cost that caps its growth before it opens. Fixing the lead economics was the precondition for the expansion plan, not a nice-to-have alongside it.
How did Strativera approach it?
Strativera ran six workstreams for the fabricator, as the client described them, and the channel split is the part worth studying:
Website content management, plus a new site under construction to grow the B2B side of the business.
SEO for durable organic demand.
PPC across Google and Microsoft Ads for high-intent consumer searches.
Paid social on Facebook and LinkedIn, specifically targeted at builders.
Email marketing with list management and template design.
General optimization of the sales floor, because a cheaper lead only matters if it closes.
Running LinkedIn to reach builders while running consumer search at the same time is the kind of channel split a generalist agency skips. It maps directly to how this business actually makes money: homeowners on one side, builder accounts on the other, different economics on each.
What results did this fabricator achieve?
Cost per lead fell from north of $500 to $50, which the owner reports in the verified Clutch review as the lowest in his thirty years of business. Sales at the newest location increased by $1 million, and total sales improved more than 10% against the prior year, both client-reported in the same review. The $500 baseline is what makes the $50 credible, and this page never publishes one without the other. The review does not include monthly lead volume, so the CPL change is published without a volume denominator rather than an estimated one.
| Metric | Before | After | Source |
|---|---|---|---|
| Cost per lead | North of $500 | $50 | Verified Clutch review |
| Sales, newest location | Baseline | +$1,000,000 | Verified Clutch review |
| Total sales | Prior year baseline | +10% or more | Verified Clutch review |
What did the client say about working with Strativera?
Ed Cassidy, Owner, from the verified Clutch review
“Strativera really knows this industry and has spent time digging into my business.” is how the same review puts it elsewhere.
Ready to see this math on your business?
A 30-minute call with a senior operator, not a sales development rep. Bring your numbers; we will bring the questions.