Multi-Location HVAC and Plumbing: Unified RevOps
The Challenge
A multi-location HVAC plumbing provider was experiencing uneven growth across its commercial and residential units.
Key Issues:
- Fragmented marketing execution between B2B and B2C segments
- Disconnected CRM processes are slowing response times
- Limited visibility into performance metrics
- Inconsistent operational handoffs impacting customer experience
Strativera’s Approach
Strativera partnered with the leadership team to design and execute a comprehensive revenue enablement strategy focused on driving qualified inbound demand, improving operational efficiency, and aligning marketing, sales, and service delivery across regions and HVAC plumbing business units.
Key Initiatives:
Strativera partnered with the leadership team to deliver a comprehensive revenue enablement strategy for an HVAC plumbing client:
- Developed multi-channel marketing programs for B2B and B2C segments using SEO, paid media, and content campaigns
- Standardized and optimized localized landing pages for territory-specific demand
- Enhanced CRM infrastructure for fast, accurate lead routing
- Built dashboards to track lead flow, conversions, and revenue contribution by channel/location
- Streamlined workflows between sales, operations, and service for better responsiveness
Before vs. After Impact
Challenge Before Strativera
- Fragmented marketing between B2B and B2C
- Disconnected lead handling
- Poor visibility across regions/services
- Inconsistent handoffs between teams
Outcome After Strativera
- Unified strategy driving growth in both segments
- CRM routing enabled <2hr follow-up with correct assignment
- Dashboards tracking leads, conversions, revenue
- Aligned processes improving CX and scale
Results
- Increased inbound lead volume by 45% across B2B and consumer segments
- Reduced lead response time to under 2 hours, improving conversion rates
- Enhanced conversion visibility by channel and territory for optimized spend and planning
- Improved operational workflows between sales, operations, and service delivery
- Enabled scalable growth across multiple markets and business units Strativera.
Client Feedback
“Strativera gave us the strategy and execution discipline we needed to unlock growth across both sides of our business. They helped us unify our marketing, improve our internal processes, and deliver a better experience to both commercial clients and consumers.”
Why This Matters
This engagement showcases Strativera’s expertise in helping multi-location service providers drive revenue growth across B2B and consumer markets. By aligning marketing, technology, and operations, we enabled the client to generate more leads, convert faster, and scale efficiently across diverse service areas.
Ready to see this math on your business?
A 30-minute call with a senior operator, not a sales development rep. Bring your numbers; we will bring the questions.