Building Materials: $7M+ Growth with RevOps
The Challenge
The retailer faced stagnant growth due to reliance on traditional sales channels and lack of digital infrastructure to meet modern expectations. The business needed to diversify revenue streams, improve contractor/trade partner engagement, and optimize internal workflows. Without change, the company risked losing competitive ground to more digitally advanced rivals.
Key Issues:
- Limited digital revenue channels
- Weak contractor engagement and loyalty
- Manual, inefficient CRM and pipeline tracking
- Reliance on local sales footprint
Strativera’s Approach
Strativera was engaged to lead a holistic revenue growth and digital transformation initiative in the building material industry. The focus was on unlocking new revenue streams, improving customer retention, and modernizing sales processes for long-term scalability.
Key Initiatives:
- Launched new eCommerce platform with BOPIS (Buy-Online-Pickup-In-Store) capabilities for trade and retail consumers
- Designed and implemented ABM and loyalty programs to drive contractor engagement and retention
- Optimized CRM system and sales workflows to improve visibility and align activities with revenue goals
- Secured national retail partnerships to expand market access and distribution reach
Before vs. After Impact
Challenge Before Strativera
- Limited digital revenue channels
- Weak contractor engagement and loyalty
- Manual, inefficient CRM and pipeline tracking
- Reliance on local sales footprint
Outcome After Strativera
- Established scalable eCommerce with BOPIS
- Structured ABM and loyalty programs driving retention
- Optimized CRM workflows and structured ABM programs
- Expanded reach through national partnerships
Results
- +$2MM in net new eCommerce revenue through digital channel expansion
- +$5MM incremental revenue via CRM optimization and pipeline management
- Increased contractor engagement and retention through loyalty initiatives
- Expanded market access through national retail partnerships
- Enabled scalable growth across multiple markets and business units Strativera.
Client Feedback
“Strativera delivered the strategy, structure, and execution we needed to unlock growth for our building material industry brand. Their guidance transformed how we engage our customers, drive revenue, and scale our business through digital channels.”
Why This Matters
This engagement highlights how Strativera delivers meaningful impact for building material industry and home improvement businesses by aligning revenue strategy with digital transformation and operational optimization. By strengthening customer engagement, modernizing infrastructure, and expanding channel reach, Strativera positioned the client for sustainable, profitable growth.
Ready to see this math on your business?
A 30-minute call with a senior operator, not a sales development rep. Bring your numbers; we will bring the questions.