Adjust Your Sleep: From No Website and Ad Hoc Pricing to a 52% Product Margin
Engagement reporting, confirmed by the client
Custom web portal built in the engagement
This engagement is documented in a verified client review on Clutch. Kelly Wernersbach, Owner, Adjust Your Sleep Mattress Boutique rated Strativera 5.0 for quality, schedule, cost, and willingness to refer.
Sourcing note: the margin figures on this page come from engagement reporting and are confirmed by the client. The verified 5.0 Clutch review documents the engagement itself.
What challenge did Adjust Your Sleep face?
Kelly Wernersbach had built real expertise in specialty mattresses and almost nothing around it: no website, no brand, and pricing set ad hoc, sale by sale. Walk-ins were scarce and there was no way for anyone to find the store online, let alone book time with her. In the verified Clutch review she set three objectives: growth, recognition as the mattress expert locally and beyond, and branding. None of the three could happen without a commercial foundation under them.
How did Strativera approach it?
Strativera treated the boutique as a whole business, not a website project, and ran four workstreams in a deliberate order:
Brand build that turned the owner’s expertise into an identity: positioning, visual brand, and video and testimonial content that looks and behaves like the category expert she already was.
Go-to-market definition: who the boutique serves, what it leads with, and how the store and the site work together, so marketing had a plan to execute instead of a list of tactics.
Custom web portal for client booking and checkout, taking the business from no website at all to customers scheduling appointments and buying online.
Margin and product analysis that replaced ad hoc pricing with full P&L visibility: product-level margins, a pricing framework tied to them, and an upsell structure built around what the numbers said.
The sequencing mattered. The portal and the campaigns landed on a brand and a pricing model that could hold the growth they produced.
What results did Adjust Your Sleep achieve?
Product margin improved from 38% to 52% on product mix and upsells alone, measured since the engagement began. Customers who once had no way to find the boutique now discover it online and book appointments directly through the site, and Kelly prices with full P&L visibility instead of ad hoc judgment. The margin figures come from engagement reporting and are confirmed by the client; the verified Clutch review documents the engagement and its 5.0 rating.
| Metric | Before | After | Source |
|---|---|---|---|
| Product margin | 38% | 52%, on product mix and upsells | Engagement reporting, client-confirmed |
| Website | None | Custom portal with online booking and checkout | Delivered in the engagement |
| Discovery | No online presence, scarce walk-ins | Found online; appointments booked through the site | Client-reported |
| Pricing | Ad hoc, sale by sale | Margin-driven, with full P&L visibility | Engagement reporting |
| Brand | None | Defined brand and go-to-market | Verified Clutch review |
What did Adjust Your Sleep say about working with Strativera?
Kelly Wernersbach, Owner, Adjust Your Sleep Mattress Boutique, from the verified Clutch review
What Other Businesses Say About Working with Strativera
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