Fractional CMO Services
What a Fractional CMO Owns
A fractional CMO gives you an experienced marketing executive on a part-time, embedded basis — typically one to three days a week — with full ownership of the function. It’s the leadership layer between “we have channels” and “we have a growth system.” And because Strativera is an operating team, not a solo consultant, your fractional CMO arrives with the bench that builds what they plan.
Strategy, Team & Budget Ownership
- Annual and quarterly marketing plans tied to revenue targets
- Budget allocation and agency/vendor management
- Hiring plans and team development
Board- & Investor-Ready Reporting
- Pipeline-based reporting leadership can defend
- Forecasting and scenario planning
- PE value-creation plan alignment
Launches, Transitions & Interim Leadership
- Interim CMO coverage through searches and transitions
- Product and market launches
- Post-acquisition marketing integration
The Operating Bench Behind the Leader
- The same senior operators who run Strativera engagements execute the plan
- Campaigns, site, CRM, and reporting — Digital Marketing and Execution & Growth
- No junior pods, no account-manager relay
Built for Growth-Stage, SaaS & PE-Backed Teams
If this list sounds familiar, you’re who this was built for — and the discovery call will feel like talking to someone who’s already inside your funnel.
- Startups and growth-stage companies that have outgrown founder-led marketing but aren't ready for a $350K+ full-time CMO hire
- B2B and SaaS companies that need pipeline discipline, positioning, and a team that can execute across product-led and sales-led motions
- PE-backed and transitioning companies running value-creation plans, interim coverage, or post-merger marketing integration on a defined clock
Client Outcomes
Third-party-published results are deep-linked to their source; everything else we state plainly, without invented numbers.
- Marketing plans that survive board and buy-side scrutiny
- Faster path from plan to running campaigns — the leader and the build team are one group
- Coverage through transitions without losing quarters to a CMO search
- One accountable owner across strategy, team, agencies, and budget
- Pipeline-based reporting replacing activity reporting
- "What stood out most was their talent for taking complex business challenges and breaking them down into clear, actionable steps we could apply immediately." (Aleksandar Videnov, CTO, 100 Programmers — GoodFirms)
How an Engagement Works
Clear steps, senior owners, no surprises.
30 minutes with a senior operator; a plain-spoken fit assessment. For fractional leadership, the discovery call doubles as a mutual fit interview — you’re hiring an executive, not buying hours.
Funnel, CRM, and attribution mapped; a prioritized roadmap that’s yours to keep either way.
Highest-impact systems first: campaigns, site, CRM, reporting.
Run the system; report in pipeline and revenue terms.
What Business Leaders Say About Strativera
Verified reviews from executives, founders, and growth teams.
“…reduced the client’s cost per sale by $30, resulting in $5 million in annualized savings.”
“What stood out most was Strativera’s ability to combine executive-level strategic thinking with hands-on execution… Their understanding of revenue operations, performance marketing, and financial impact was notably deeper than most consulting partners, which allowed them to operate as true partners rather than order-takers.
“…a 30% lift in marketing-driven revenue and a more than 20% reduction in customer acquisition cost.”
“I would confidently recommend Strativera to any business looking for thoughtful, effective, and results-driven strategic support.”
Their team invested the time to thoroughly understand our business goals, market environment, and internal challenges before offering any recommendations… What stood out most was their ability to simplify complex strategic issues and translate them into practical, actionable steps that we could immediately implement.
“Many consultancies excel in planning but fall short in implementation; Strativera delivered both.”
I was most impressed by Strativera’s balance of strategic vision and hands-on execution. Many consultancies excel in planning but fall short in implementation; Strativera delivered both. They provided clear, actionable strategies and helped us operationalize them effectively, ensuring real, measurable outcomes.
“…reduced the client’s cost per sale by $30, resulting in $5 million in annualized savings.”
“What stood out most was Strativera’s ability to combine executive-level strategic thinking with hands-on execution… Their understanding of revenue operations, performance marketing, and financial impact was notably deeper than most consulting partners, which allowed them to operate as true partners rather than order-takers.
“…a 30% lift in marketing-driven revenue and a more than 20% reduction in customer acquisition cost.”
They combined strategic vision with hands-on execution. Unlike most agencies, Strativera actually drives results and helps you operationalize them. Their performance mindset and ability to flex between marketing strategy execution, and analytics is unmatched.
“I would confidently recommend Strativera to any business looking for thoughtful, effective, and results-driven strategic support.”
Their team invested the time to thoroughly understand our business goals, market environment, and internal challenges before offering any recommendations… What stood out most was their ability to simplify complex strategic issues and translate them into practical, actionable steps that we could immediately implement.
“Many consultancies excel in planning but fall short in implementation; Strativera delivered both.”
I was most impressed by Strativera’s balance of strategic vision and hands-on execution. Many consultancies excel in planning but fall short in implementation; Strativera delivered both. They provided clear, actionable strategies and helped us operationalize them effectively, ensuring real, measurable outcomes.
Frequently Asked Questions
What is a fractional CMO?
A fractional CMO is a senior marketing executive who leads your marketing function on a part-time, ongoing basis — typically one to three days a week. You get CMO-level strategy, team leadership, and accountability without the cost or commitment of a full-time executive hire.
What does a fractional CMO do day to day?
The same things a full-time CMO does, on a compressed cadence: set strategy and budgets, run the marketing team and agencies, own the number with sales, and report to leadership — plus, with Strativera, direct the senior operators who execute the work.
How much does a fractional CMO cost?
Most fractional CMO engagements run a fixed monthly retainer scoped to days per week — a fraction of the $300–450K fully loaded cost of a full-time CMO. We scope pricing on the discovery call once we understand the mandate; the free growth audit is a no-cost way to see how we think first.
How is this different from a marketing consultant?
A consultant recommends; a fractional CMO owns. Strativera’s model goes one step further — the executive who owns your plan leads the team that builds it, so strategy, execution, and reporting never separate.
How do we hire a fractional CMO — and how fast can they start?
Book a discovery call with the operator who would actually take the seat. If it’s a fit, expect a mutual scoping within a week and a first-30-day plan from day one — no recruiter cycle, no six-month search.
Who owns the accounts, data, and roadmap we build together?
You do — 100%. Every ad account, CRM, dashboard, and roadmap we build is yours, whether we work together for a quarter or five years. We earn the engagement through performance, not lock-in — the same reason the free growth audit is yours to keep either way.
Not ready to talk? Start with the free growth audit.
A senior operator reviews your site, funnel, and tracking, and sends back a plain-English read on where pipeline is leaking — no meeting required.
What You’ll Get
- See exactly where pipeline is leaking — a scored teardown of your website, SEO, and AI-search visibility, plus the conversion path your buyers actually experience.
- See what your data is hiding — a plain-English read of your tracking, CRM, and attribution: what leadership can and can’t currently see between spend and revenue.
- Get the three fixes that matter most — ranked by pipeline impact by the senior operator who did the review, not a scanning tool — and specific enough to execute with or without us.
Talk to the people who’ll do the work.
Book a 30-minute discovery call with a senior operator. We’ll pressure-test how you generate pipeline today and tell you plainly what we’d change — and whether we’re the right fit.
“Their attention to detail and commitment to delivering high-quality results were evident in every phase of the project.
· Member of the Board of Directors, Hubstaff